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Marketing Judo: Building Your Business Using Brains Not Budget

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John Barnes Richard Richardson

"I strongly advise anybody wanting to start up their own business to read Marketing Judo" Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. That's the position the authors found themselves in when they bought the one Harry Ramsden's fish and chip restaurant in Yorkshire over ten years ago. The…

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ISBN/ISSN: 9780273663164
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Marketing Judo: Building Your Business Using Brains Not Budget