"I strongly advise anybody wanting to start up their own business to read Marketing Judo" Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don't have the budgets for conventional marketing. That's the position the authors found themselves in when they bought the one Harry Ramsden's fish and chip restaurant in Yorkshire over ten years ago. The…
Compared with modes of representation such as literature, drama, poetry and dance, the world of sport has been largely neglected in postcolonial studies. At both local and global levels, however, sport has been profoundly affected by the colonial legacy. How are individual nations and different sporting cultures coping with this legacy? What does the end of colonialism mean within particular st…
This volume in the Handbook of Sports Medicine and Science series presents a concise summary of the science and practice of psychology in the context of sport. Psychological aspects central to sport performance such as motivation, cognition, stress, confidence, and mental preparation are examined and interventions designed to enhance individual and team performance are reviewed. Reflecting the …