Record Detail
Advanced SearchText
Global Sport Sponsorship
Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.
Availability
E-BOOK 113 | Perpustakaan Menpora | Available |
Detail Information
Series Title |
-
|
---|---|
Call Number |
-
|
Publisher | Berg Publisher : New York., 2005 |
Collation |
-
|
Language |
English
|
ISBN/ISSN |
9781845200800
|
Classification |
NONE
|
Content Type |
-
|
Other version/related
No other version available