Gaya APA

Kennedy, J, E. et al (2006). Marketing communication : taktik rn strategi / John E. Kennedy, R. Dermawan Soemanagara ; penyunting, Ferdinandus Untoro Ardi . Jakarta: Bhuana Ilmu Populer.

Gaya MLA

Kennedy, John, E. et al. "Marketing communication : taktik rn strategi / John E. Kennedy, R. Dermawan Soemanagara ; penyunting, Ferdinandus Untoro Ardi". Jakarta: Bhuana Ilmu Populer, 2006. Text.