Endorsed by American Youth Football, the largest football organization in the country, Coaching Youth Football is a great introduction to teaching youth the valuable skills they need to play football.
Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the…