This is a core text for all those on Sport Management and Sports Studies courses. It examines both traditional business elements and the new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the book as a whole provides a critical understanding of the complex and dynamic relationship between sport, business and …
The "Berkshire Encyclopedia of World Sport" tackles the whole world of sport, from major professional sports and sprting events to community and youth sports. It covers the business of sports--marketing, management, and ownership--as well as key social issues ranging from doping, racism, sexism, and youth participation, to performance enhancement and sports psychology. Coverage begins with the …