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Global Sport Sponsorship

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Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

New York : Berg Publisher., 2005

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

9781845200800

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

olahraga
ebook

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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