The Engineering of Sport 7: Vol. 2

This proceedings volume of the ISEA 2008 examines sports engineering, an interdisciplinary subject which encompasses and integrates not only sports science and classical engineering but also aims to bridge the gap between the analysis of the equipment and the athlete himself. The areas of interest include the mechanics, biomechanics and dynamics of sport, the physiology, anatomy and the analysi…

Essentials of Sport Nutrition

Today's top athletes understand that meeting one's nutritional needs is critical when competing. Those who perform heavy physical activity must receive an increased level of nutrients, fluid and energy. This book offers a concise introduction to the links between nutrition and physical performance.

Biomechanics in Sport: Performance Enhancement and Injury Prevention

Text for coaches, physicians, athletes, and students concerned with the problems of sport biomechanics. Halftone illustrations.

The Magic of Indian Cricket: Cricket and Society in India

In the last twenty years, Indian cricket has been transformed. With the arrival of global television networks, mass-media coverage and multinational sponsors, cricket has become big business and India has become the economic driving force in the world game. For the first time a developing country has become a major player in the international sports arena. This fully updated and revised edition…

Soccer and Disaster: International Perspectives

The word disaster is much used in the world of soccer - conceding a penalty, a sending off, an untimely defeat. Comparing these with real life disasters puts things into perspective and the results of the games become insignificant. Soccer is not more important than life or death! For the first time, real life tragedies in the world of soccer are explored in one volume. From the loss of life of…

The Sport Psychologist's Handbook: A Guide for Sport-Specific Performance Enh…

Sport psychology is attracting growing interest, both at a practitioner level and in psychology departments at universities. Designed as a practical manual for those working in the field, this book is divided into two parts. The first gives an overview of the topic and deals with the basic concepts that sports psychologists must take into account when they begin working with athletes. The secon…

Global Sport Sponsorship

Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the…

The Social Psychology of Exercise and Sport

Edisi

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ISBN/ISSN

9780335225637

Deskripsi Fisik

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Judul Seri

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No. Panggil

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subjectat an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. …

Computational fluid dynamics for sport simulation

All over the world sport plays a prominent role in society: as a leisure activity for many, as an ingredient of culture, as a business and as a matter of national prestige in such major events as the World Cup in soccer or the Olympic Games. Hence, it is not surprising that science has entered the realm of sports, and, in particular, that computer simulation has become highly relevant in recent…