Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition …
Now in its third edition, Sport and the Law has become a trusted resource for sports administrators, students of sports law and administration, coaches, referees and members of the public with an interest in the way sport and the law interact.