The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an in…